Activism.

BSB stongly believe that the fashion industry has a responsibility to those who follow it. We have a reponsibility to help, and we have a responsibility to do good.

So, we decided to do something about that belief, by running campaigns of Fashion Activism. Our first was based on the environment, and our current one, the biggest thing we have ever done, is based on Body Image. Fashion Activism - Body Image Season launched in January with the aim of proving to people that they are beautiful just the way they are.

We want to show the world that models aren't the only people who look good, and we want to show the world that the fashion industry is very sorry for enforcing such negative ideals on them.

You can get involved, too. All of the information about the campaign is in the press release and video below; share them. Tell people. Spread the word. Do your bit. Help out.

Thank you.

BSB is changing the world - are you?